Books: Promotion AND Value
February 1, 2008
Some products can bring consequential value to nearly every consumer, regardless of their
place on the economic scale: books, art, and music.Three reasons why books should be at the top of every promoter’s list:
- The never-get-rid-of-it factor. Long after clothing has worn out, cups and pens and tees have been lost, and squeeze balls are collecting dust in a corner of the drawer, books are still on the shelf—reminding the owner who gave it to them.
- The education-and-inspiration factor. Well-chosen books help people–in specific ways–accomplish their goals. And in so doing, they also educate your prospect or customer about your brand.
- The say-what-you-want-to-say factor. Most promotional products are geared to making impressions—“branding” images in the brain. Because a book has so many customizable options, you can be as literal as you want as you communicate to your customer. Add a slug line, a paragraph, a picture, an ad, a page, or a chapter—or for that matter a coupon or a link to a website. Oh, and of course you can always imprint your logo.
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