Head to Bonnaroo to Learn a Little
2008 June 17
As it turns out, it wasn’t all about the music. Bonnaroo had a little school on site. And a local university didn’t miss the opportunity for some hands-on interaction with college-age students.
The Academy Tent @ Planet Roo, as it was called, was “staffed by professors, professional artists and their apprentices, dancers, activists, and musicians,” largely volunteers from Tennessee Tech University.
Is there a better marketing plan than touching your constituency right where they are, doing what they like to do, and offering them a little unexpected education for their money? Kudos to Tech for being spot-on in the soft-sell recruiting department.
